Podcast Advertising Blog, News and Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

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Inspiration

3 ways branded podcasts are engaging listeners

Our Global Head of Acast Creative Jack Preston outlines how branded podcasts are engaging listeners.

Learning & Guides

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026]

A complete guide to how podcast advertising rates work, the different types of podcast ads, and tips for advertisers looking to start advertising on podcasts.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

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Tracking the podcast multiplier effect in omnichannel campaigns

Which Podcast Network Reaches the Most Engaged Listeners?

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Podcast advertising vs radio advertising: what's the difference?

News & Insights

3 ways branded podcasts are engaging listeners

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Editor picks

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026]

Sponsorship+ is now in Acast’s ad platform

Podcast Advertising: The Ultimate Guide [2026]